The Box Project challenges a select group of contemporary jewellers/makers to create new work from materials that they have received in the post in a box. Once the work is complete they will send it back for the exhibition.

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May 4 - 25, 2011 (Auckland)
March 15 - May 1, 2011 (Wellington)
November 18- 30, 2010 (Sydney)

Masterworks Gallery, 77 Ponsonby Road, Ponsonby, Auckland
The See Here, 12 Constable Street, Newtown, Wellington
Gaffa Gallery, 281 Clarence Street, Sydney CBD

Artists Involved?
Diane Appleby, Zoe Brand, Melissa Cameron, Zara Collins, Kristin D'Agostino, Sharon Fitness, Liana Kabel, Peta Kruger, Bridie Lander, Jasmine Matus, Carrie McDowell, Sunggee Min, Jessica Page, Alice Potter, Sonya Scott, Lauren Simeoni, Sondi, Melinda Young.

Project based exhibition of contemporary jewellery and objects

Exhibition concept and curator? Jasmine Matus.

10th May 2011

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Reflections on The Box Project by Zoe Brand

The Box Project – Reflections


How one should trust in their materials and earn their respect.

I fondly recall my first meeting with Jasmine about this particular project. It happened on a rainy afternoon, whilst swigging a cider on the rooftop pub across the road from gaffa gallery. A casual affair that very quickly, to my delight, turned into a polished presentation about the origins of her curatorial idea with prepared handouts of exhibition schedules and the like. Impressed? I think so.

Being in the position such as I was last year, directing an exhibition program of 21 shows, I was constantly searching for interesting and innovative exhibition proposals, and here was one that was ticking *cough* all the boxes. The Box Project, was certainly one of the most enjoyable shows I had the pleasure of being a part of last year, not only in offering curatorial guidance, but also receiving an invitation to be a participating artist in the project.

Having initially discussed with Jasmine the types of materials she would put into the boxes and what her expected outcomes were, I was rather interested to see what my little brown box would contain. I was not to be disappointed; the content was an unusual fare of earplugs, plastic buckles, light blue plastic cable and some sort of electrical fuses. I sat with these materials for quite some time, occasionally tipping them out, fiddling with them a bit then putting them away again. This was to happen for quite a few weeks.

I don’t often mess with my materials all that much; I like my audience to silently nod in acknowledgement of the use of common materials in unfamiliar situations or perhaps common situations translated from uncommon materials. You see displayed here my final construction, made from earplugs, plastic buckles and a small addition of sterling silver it is called, I’m sorry, I wasn’t really listening.

Zoe Brand

April 2011 

Tagged: The Box ProjectZoe BrandExhibitionWrite up

17th November 2010

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FEATURE ARTIST - Zoe Brand, Sydney, Australia.

Zoe Brand and her famous blackboard brooches.

Zoe Brand currently holds the position of manager of Keeper Gallery and retail space at Gaffa Gallery an Artist Run Initiative in Sydney. She is also a maker of contemporary jewellery and objects and a freelance arts curator. Zoe studied the Advanced Diploma of Jewellery and Object Design at the Design Centre, Enmore and graduated in 2008.

”I’d like to tell you a bit about myself. I’m about average height, I wear glasses and like to drink beer. Now you may ask, what has this got to do with my work? I would have to admit that this is an excellent question to pose. With my arms flailing around in the air and in an excitable tone I would reply to you, “Everything!! It has everything to do with my work!” I would then calm down and sink into a deep discussion about why it is that I decided to make Jewellery out of books pertaining to Jewellery or why in fact that I’m drawn to the aesthetic of certain architecture. Words such as, humor, simplicity, structure would be bandied about and much laughter would ensue, I would suggest that perhaps we might go for a beer and continue our conversation. After ordering a round of Coopers we would begin an intense discussion about the state of the Contemporary Jewellery scene in Australia. Following a few more beers and perhaps a cider we would part ways with the adrenalin pumping through our bodies that only comes with amazing conversation. That would be rather pleasant don’t you think?”

- Zoe Brand

A huge thanks goes out to Zoe for pushing me to pursue The Box Project. You are one special lady!

Tagged: Maker Wearer ViewerZoe BrandGaffaContemporary JewelleryThe Box ProjectCurator